The reality TV series Women in Blue is providing a powerful platform for the recruitment of more women to the organisation.

The programme, which began its eight-week run on TV One last month, follows seven women as they go about their duties, from CIB to search and rescue.

It is at the heart of a three-faceted recruitment campaign which aims to show the diversity of a Police career for women.

"This is a fantastic platform to show New Zealand what women are really doing in Police to help their communities and to inspire a future generation of women to want to become a police officer," says Commissioner Mike Bush.

"This campaign provides a window into the huge range of careers we offer."

Mike announced the recruitment effort at a high-profile launch attended by Police Minister Anne Tolley at Police National Headquarters last month.

One strand of the recruitment campaign involved establishing a website - www.womeninblue.co.nz - through which viewers can enter a draw to win a ride-along with one of the women.

The website also includes profiles of the seven officers, including better work stories and details of why they joined Police.